Audi may fully intend to build as efficient vehicles as possible but it will not market itself as a green brand, as BMW has done. Audi boss Rupert Stadler said that it will stick to its Vorsprung Durch Technik philosophy and will not have anything that is akin to BMW’s Efficient Dynamics marketing scheme. Stadler said that Audi is a “dynamic, sporty brand” that is not necessarily positioned as a green brand. However, he said that Audi will reduce car weight and will work on improving diesel and FSI technology as well as fuel consumption. He said that Audi will comply with regulations but that Audi is also an “emotional brand.”
Stadler said that Audi would only put an electric car on sale if it would be able to give the kind of performance Audi buyers have come to expect. However, he stopped short at announcing if the Audi E-tron will begin production by 2012.
Audi has set out to “improve performance of electric cars.” He explains that the company has put an emphasis on this because performance is part of its emotional appeal. In particular, Stadler pointed to the electric power giving Quattro more possibilities, such as powering the rear axle like in the A1 concept, or four wheels in motors like the E-tron.




Nissan isn’t giving potential buyers a lot of time to decide on whether they’d want to purchase the SpecV model, Nissan’s recently revised 2011 GT-R supercar. Only 40 examples of the car will be made for Europe, reflecting the 40th anniversary of the launch of the first Nissan to wear the GT-R badge. 
As the Viper sports car will be phased out next year, Chrysler will soon be developing a replacement car that will appear sometime in 2012 with the supervision of Fiat’s Sergio Marchionne. In the meantime, we’ll have details of the last model year Viper to think about.
At the marketing launch last March, the Honda Insight was being pushed to be “the hybrid for everyone.” Unfortunately, its sales since then belie this statement. The truth is that it has failed to capture a large part of the market. At the time of the launch, Steve Center, Honda vice president of advertising and public relations, had said that the company doesn’t only want a “sliver of the market.”
After posting a huge pretax loss, Porsche Automobile Holding SE dramatically cut its dividend, marred by writedowns on stock options for heavily inflated Volkswagen shares. Porsche SE recorded a 4.4 billion euro ($6.60 billion) loss before tax. This confirmed a profit warning it issued just days before its 2008/09 fiscal year ended on July 31.
In Poland, automobile manufacturing rose for the first time in 13 months in October. This is considered great news and many are hoping that this will continue especially since industrial output data has also dropped this year, according to car industry research agency Samar. 
Wolkswagen has added a new trim level to its Passat range called Highline Plus that has been loaded with numerous amazing features. As made obvious by its name, the Highline Plus builds on the current Highline model and is easily distinguishable by the chrome grille surround.
Daimler AG will bring in a small luxury car to the US by 2012, CEO Dieter Zetsche has told The Wall Street Journal. The car will be pitted against the Audi A3 and BMW’s 1-Series and Mini Cooper. Zetsche said that the small Mercedes-Benz would offer upscale luxury features in a small package.
General Motors Co. does a quick roundabout and takes back what GM’s chairman, Ed Whitacre, told Germany’s Muenchner Merkur newspaper about not needing state aid to help restructure GM’s Opel segment. Whitacre had told the German newspaper that he believes GM will not require money from the German federal government for Opel.
The Potamkin family has sold off its flagship dealership in Manhattan to the Volkswagen Group of America. The agreement, which was signed on Friday, will allow the conversion of the property into VW and Audi stores. VW confirmed plans to buy the 265,000-square-foot store at 11th Avenue and 56th Street from Potamkin Auto Group.
A loss of 4.4 billion euros ($6.6 billion) before tax was recorded by Porsche Automobil Holding SE, Porsche AG’s parent company, in the year ending July 31. The year before, it earned 8.6 billion euros before tax. A statement from Porsche SE said that the loss is due to its failed attempt to take over the much larger Volkswagen AG.
General Motors Co. has been inviting rejected dealers to apply for new dealerships. However, it is a plan that a group of rejected dealers known as the Committee to Restore Dealer Rights has described as inadequate. GM spokesman Greg Martin said that the company is re-establishing select points in various markets around the country as part of the ongoing analysis of its dealer consolidation efforts.
The Toyota Prius may continue to beat the Honda Insight in terms of hybrid sales but Honda says that it still has much to be pleased about. Last October, the Prius was the top seller in Japan for the sixth straight month with sales of 26,918 units for its third-generation model.
Superformance has formed a sub-brand, Duntov Motors, LLC, to develop a spot-on licensed replica of one of the most famous Corvette models of all time – the hardcore, race-spec 1963 Corvette Grand Sport. Superformance is famous for building replicas of vintage Shelby Cobras (including Pete Brock’s slippery Daytona coupe) and Ford GT40s.



