Mercedes-Benz has partnered with Hughes Telematics to launch “mbrace,” a new system that has 18 various services, ranging from a vehicle locator for packed car parks to directions on how to order online. This telematics system is comparable to Ford’s Sync system and GM’s OnStar. Another mbrace feature that has many people thrilled is its ability to link up smart phones like iPhones and BlackBerrys to the car’s electronic interface. Car owners could then be able to lock or unlock their cars remotely by using their phones. The other services the system offers are certainly as practical. If the car gets stolen or figures in an accident, there is an automatic emergency service notification.
Other services include a vehicle health check function that goes live to the nearest dealership and real-time weather and traffic reports. A concierge service gives the driver 24/7 access to a customer-service rep who will assist in making dinner reservations, book a hotel or order a flight.
All Mercedes-Benz models will offer the mbrace system as standard equipment except for the GLK, C-Class, SLK and the new E-Class Coupe, where it is being offered as an option. The service is free for the first six months, after which an annual subscription will cost $280. For the concierge service, an additional $20 per month is needed.
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