It was 20 years ago that Nissan’s luxury division opened its first 51 retailers in the US and when the first two Infiniti models — the Q45 performance luxury sedan and the M30 performance luxury coupe — arrived in the US. In a release announcing the 20th year celebration, Toru Saito, Global Infiniti Business Unit vice president, said, “A dream that started 20 years ago in the United States is now the blueprint for a global luxury automotive brand.”
According further to the release, Infiniti at the start had already been an innovator in design, performance, and technology.
It was in 1985 that Infiniti’s arrival onto the American market was planned by the so-called “Horizon Task Force,” the one responsible with the creation of the brand itself.
hey came up with the “Infiniti Total Ownership Experience” concept, which is a commitment to professionalism and customer service.
During that time, Infiniti’s showrooms were different from those of competitor carmakers. It had a reception desk, open offices and, as Infiniti says, “an emphasis on sales and customer service.”
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