Audi not trying to become a green brand like Bmw

Audi may fully intend to build as efficient vehicles as possible but it will not market itself as a green brand, as BMW has done.

Audi boss Rupert Stadler said that it will stick to its Vorsprung Durch Technik philosophy and will not have anything that is akin to BMW’s Efficient Dynamics marketing scheme. Stadler said that Audi is a “dynamic, sporty brand” that is not necessarily positioned as a green brand. However, he said that Audi will reduce car weight and will work on improving diesel and FSI technology as well as fuel consumption. He said that Audi will comply with regulations but that Audi is also an “emotional brand.”

Stadler said that Audi would only put an electric car on sale if it would be able to give the kind of performance Audi buyers have come to expect. However, he stopped short at announcing if the Audi E-tron will begin production by 2012.

Audi has set out to “improve performance of electric cars.” He explains that the company has put an emphasis on this because performance is part of its emotional appeal. In particular, Stadler pointed to the electric power giving Quattro more possibilities, such as powering the rear axle like in the A1 concept, or four wheels in motors like the E-tron.

One thing’s for sure, Stadler confirmed that Audi plans to be able to launch a production E-tron in small volumes at the end of 2012.

Nissan GT-R by Tommy Kaira

Back in April, the Japanese tuner Tommy Kaira announced its tuning kit for the Nissan GT-R a.k.a. Godzilla but nobody heard anything since then until now… Tommy Kaira revealed the first renderings with its new kit for the GT-R and looking at the photos we must admit that it is one of the best looking kits for the GT-R.

The new kit includes a redesigned front bumper with larger air intakes, a new carbon fiber front lip spoiler, new side sills, a rear trunk spoiler and new carbon fiber air diffuser with integrated exhaust system. More details to be revealed!

Infiniti Essence Concept still has chances to be produced

The response to Infiniti’s Essence Concept at this year’s Geneva Motor Show has been nothing short of “phenomenal,” according to Infiniti exec Ben Poore who spoke to Motor Trend recently.

The elation wasn’t long-lasting however, since the audience at Geneva was told at the unveiling that the vehicle was only intended to be a concept. Nonetheless, there is a glimmer of hope since Infiniti has said that its stunning design will soon influence future vehicles. Poore had told Motor Trend that the concept, a twin-turbo V6 hybrid coupe capable of a combined 592 brake horsepower, is “only a show piece… for now.” We would be one of those who would be ecstatic to see a production car that will boast a twin-turbo 3.7-liter V6 with a lithium-ion backed disc-shaped electric motor.